PBS Annual Meeting: Pre-Conference Workshops


Be sure to join us on Monday, May 11 and attend one of our many Pre-conference Workshops!

Monday, May 11, 2020

Beyond the Airwaves: Volunteers in Public Media

8:30 a.m. – 3:00 p.m.

Registration fee: Complimentary but advance registration required

Volunteers provide a unique opportunity for public television stations to expand the reach of their mission to directly impact more community members. This session will provide training and peer-to-peer sharing about best practices for a successful volunteer program at your station.

YoPro Seattle

8:30 a.m. – 3:00 p.m.

Registration fee: Complimentary but advance registration required

YoPro Seattle attendees can expect to gain tips for career growth and advancement and management best practices. A portion of the day will consist of attendees working together on collaborative exercises and networking related to problem solving and station challenges. YoPro, an initiative geared towards supporting public media staff early in their careers or beginning management roles, was created to help address these challenges.

Corporate Meeting of the Members

8:30 a.m. – 9:00 a.m.

Registration for GMs at 8:00 a.m. onsite (no registration fee)

General Managers’ Planning Meeting

9:00 a.m. – 3:00 p.m.

Registration fee: $185

Please join your PBS CEO colleagues for the 2020 PBS Corporate Meeting of the Members & General Managers’ Planning Meeting. This year’s Planning Meeting will focus on refining the alignment of priorities between PBS and local stations and the role we play as leaders to further those efforts.

Brand Masters

9:00 a.m. 2:00 p.m.

Registration fee: Complimentary but advance registration required

Calling all PBS brand champions! Join the PBS Brand and Multiplatform Marketing teams for an exciting interactive workshop with world-renowned comedic troupe, The Second City, and strategic media consultant, Lee Hunt. We’ll spend the day on a fun (and slightly unconventional) journey through how brand can help achieve your business goals. Whether you have refreshed your co-brand, are co-branding for the first time, or choosing not to co-brand, we’ll tackle the big questions you have about brand best practices, and address the small but mighty changes you can make to increase audience awareness, retention, and engagement in your local communities.

Breakfast and Lunch will be provided.

The Second City Works
The Second City has produced some of the most unforgettable satire and influential comedians of the last sixty years. Its pioneering methods inspire the mindsets and behaviors that lead to rapid innovation and incomparable content. Second City Works uses those same methods to create professional development, content, and events that drive personal growth and organizational improvement.

Lee Hunt, Founder, Lee Hunt LLC
Lee holds the distinction of working with more entertainment brands around the world than any other strategist. Consequently, his annual round up of New Best Practices at PROMAX|BDA is considered the ‘must attend’ session of the conference. Lee is also the publisher and editor-in-chief of CMO Intelligence, the syndicated monthly analysis of on-air marketing. Lee is a strategist, instructor and industry thought leader. His success in launching and positioning channel brands, in addition to his pioneering work in audience retention, have set many of the standards for our industry.

Demystified: A Data Literacy Workshop

9:00 a.m. – 12:00 p.m.

Registration fee: Complimentary but advance registration required

Data is its own language, like French or Cantonese; how can we as a system truly communicate & make decisions without speaking the same language? Over the course of this workshop, members of the PBS’ Business Intelligence Group (and a special guest or two) will establish a baseline in terms of data definitions, along with helping you determine what data is available, where it can be found and what can it tell you (and your organization).

Attendees can expect to develop the beginning of a shared understanding of the digital data that is available from PBS, including data resources and currently available tools. This is going to be an interactive workshop, so attendees should come prepared with their own data questions and challenges.

Connecting with the PBS KIDS Audience: Messaging Bootcamp

9:30 a.m. – 2:30 p.m.

Registration fee: Complimentary but advance registration required

Get ready to dig in to your messaging for children, parents and teachers. We’ll talk about recent research PBS KIDS has done on values and messaging that resonate with our target audience, hear from stations who are tackling the work of unifying their story around children’s media and education – and telling that story to various audiences, and work through your station’s strategies for deepening engagement with PBS KIDS content and services. Attendees will leave with a plan to strengthen their local positioning and messaging to engage early childhood audiences, creating deeper connections between this important segment and your station. This bootcamp is appropriate for marketing, communications, development, management and education/community engagement staff.

Early Childhood Educator Professional Learning & Engagement Design Challenge Kick-off

9:30 a.m. – 2:00 p.m.

Registration fee: Complimentary but acceptance into the program via PBS staff confirmation is required

Is your station engaged, or soon to be engaged, in early childhood educator professional learning? PBS Children’s Media & Education is looking to partner with a small group of member stations (12-15, 1 representative per station) who are interested in participating in an 8-month design challenge to help us develop resources and supports that allow stations to leverage new in-person, virtual, and hybrid professional learning experiences for educators of young children. We’re looking for a diverse set of stations and station members to help us consider everything from funding and marketing to onboarding and recruitment. Participating station members will need to commit to attend this pre-conference at Annual Meeting in addition to participating in a series of virtual work sessions, an online community of practice, and the NETA conference next January. Participating stations will receive a $1,500 stipend to offset travel costs and conference fees. Early Bird registration rate will be honored for selected stations. Please contact PBSKIDSandEducation@pbs.org if you have questions.

Interested station members can complete the application survey here: https://www.surveymonkey.com/r/7WVDZBH . Application closes March 16. Participants notified by March 20.

Target Acquired! Identifying and Qualifying Sales Prospects | A CSPI Workshop

1:00 p.m. – 3:00 p.m.

Registration fee: $25-$50 (limited space available)

Understanding what makes a company or organization a “good fit” for public television sponsorship will save you time and lay the groundwork for your success. In this interactive workshop, you'll gain insights into business categories that offer the highest potential for public television sponsorship and those that are emerging; learn how to identify good prospects and how best to get in the door. We’ll also spend time discussing where your counterparts are experiencing success to help inform your work immediately.

Public Television Programmers Association Annual Meeting (PTPA)

Visit http://ptpa.tv/ for registration, agenda, and meeting location details.