Be sure to join us on Monday, May 15 and attend one of our many Preconference Workshops! Please find below our current list.

Monday, May 15, 2017

2017 Annual Members Meeting and General Managers’ Planning Meeting
9:00 a.m. – 5:30 p.m.

Registration fee: $175

Please join your public television CEO colleagues for the 2017 PBS General Managers’ Planning Meeting. The meeting, which will be held at the Marriott Marquis San Diego, will focus the post-spectrum auction landscape and the digital revenue, service and content opportunities presented by our unique national/local partnership.

Beyond the Airwaves: Volunteers in Public Media
8:30 a.m. – 2:00 p.m.

Registration fee: Complimentary but advance registration required

Volunteers provide a unique opportunity for public television stations to expand the reach of their mission to directly impact more community members. This session will provide training and peer-to-peer sharing about best practices for a successful volunteer program at your station. 

Brand Masters
9:00 a.m. – 2:00 p.m.

Registration fee: Complimentary but advance registration required

2017 Brand Masters is all about engaging your audiences via multi-platform marketing.  It will feature a special presentation from  from internationally-renowned TV audience engagement and branding expert Lee Hunt on findings from his recent study of how 25 different broadcast and cable networks send their viewers to content across linear, on demand and OTT via on-air messaging/promotion, digital advertising and social media.  In addition you’ll hear from PBS Digital and Marketing team members on plans, priorities and best practices as well as some of your station colleagues on how they are tackling multi-platform marketing in their communities. There will be plenty of opportunites for questions, idea-sharing and networking. This is the can’t-miss workshop of the 2017 Annual Meeting.

Know Your Elevator Pitch? Developing Your Station’s Children’s Media and Education Value Statement
9:30 a.m. – 2:00 p.m.

Registration fee: $50

“So, tell me what you do.” Sometimes these are the hardest six words to answer because we know public television stations do so much. From early childhood through graduation and beyond,  PTV stations are supporting their local educational ecosystem in myriad ways. At the same time, “tell me what you do” is really asking you to “tell me why you matter.” How do you boil it down to a concise and compelling story that conveys the importance and value your station brings to your community?  In this half day session we’ll walk through exercises to help you develop one or more “elevator pitches” that can help you answer your donors, local leaders, stakeholders and friends when they want to know why the work you do matters.

PTPA Annual Meeting
9:00 a.m. – 5:30 p.m.

The PTPA meeting provides mentoring, networking and information sharing opportunities specifically for programmers. PTPA promotes programmer contributions to public television and  recognizes and reward excellence within the profession. PTPA provides a programming perspective to policy makers, national agencies and producers using the resources of our professional community. For more information, please visit

Click here for the PTPA agenda (as of May 5.)

YoPro San Diego
8:00 a.m. – 2:45 p.m

Registration fee: Complimentary but advance registration required

At this year’s meeting PBS Digital will be presenting a FREE young professionals workshop called YoPro San Diego. The mission of the larger YoPro initiative is to pull together young professionals, 35 and under, within Public Media to network, collaborate and discuss topics relevant to their professional development. Attendees will hear from a range of speakers and participate in discussions topics like building strong digital and content strategies, innovative storytelling methods, building leadership skills, and learning how to fail and succeed professionally as gracefully as possible. All while networking with some of the system’s most engaged, forward thinking and innovative future leaders.